Personal Brand

The challenge of the project is to establish my personal brand by defining the core concepts and messages needed to communicate the type of design career I want to pursue.

The brand essence is "Thorough, Flexible, and Illustrative". My personal brand uses an illustrated ribbon as a symbol of flexibility, capable of creating both curved and angular shapes. The three-dimensional movement of the ribbon signifies meticulous thought in the design process. Blue and turquoise represent fluidity, while pink embodies creativity.