'In the Making The Exhibition' Branding

This is a self-initiated branding project for a short-term exhibit brand. The objectives are to make crafting more accessible and enjoyable for a wider audience while engaging the local community in diverse crafting cultures.

The exhibit features a vibrant, bold, youthful brand that emphasizes the craft process over final products, creating an energetic environment distinct from high-end art galleries. It targets individuals interested in cultural events, particularly art enthusiasts in Vancouver, primarily aged 15 to 30.

The project also includes visual identities for four main areas representing different crafting disciplines, along with applications in print, social media, and environmental graphics.